How Can Spotify Help Solve Country's Parity Problem?

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“We’re looking at how we might be a part of the solution, particularly when it comes to parity with women in music”

While the country singer vocalized her horror over having to refresh the digital service platform 14 times until a female country artist was suggested for her playlist, Spotify looked to bring the issue of gender parity front and center Wednesday in Nashville with an event spotlighting the issue. There, company executives admitted they are well aware of the algorithm issue and are looking internally at ways to fix it.

“We do not think that this disparity in our recommendations is acceptable, whether they come from user playlists or own editorial playlists,” Dicus said. “But I do think that this highlights one of the many challenges we all face as we work together to increase the representation of women and country music and music more broadly.”

 

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