The company offers unlimited internet for 9,500 Nigerian Naira a month, and CEO and cofounder Kendall Ananyi told TechCrunch that its unlimited broadband plans are 30-50% cheaper than traditional plans due to its operations structure: Its internet service uses free spectrum through long-range Wi-Fi and a solar-powered network to keep expenditures and operating costs low.
Tizeti's internet offering addressed a neglected segment of the market, as incumbent wireless operators offered relatively expensive data with coverage concentrated in big cities. Sub-Saharan Africa has the least affordable data prices of all low- to middle-income regions, as 1GB of data costs 6.8% of the average monthly income, By comparison, 1GB of data costs 1.2% of average monthly income in South Asia, and 2.1% in Latin American & Carribean.
By contrast, consumers looking for 4G LTE coverage are likely more sensitive to the size and reliability of the coverage area. Large, multinational network operators are the purveyors of connectivity in the Nigerian market, while Tizeti's user base accounts for less than 1% of connected consumers.
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