Insiders raise questions about SoftBank-backed farming startup Plenty - Business Insider

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A futuristic farming startup raised $260 million from Jeff Bezos and SoftBank on the promise of upending agriculture. Insiders are raising questions.

has raised $260 million from investors, including Jeff Bezos and SoftBank, to transform agriculture with a type of indoor tech known as vertical farming.

Indoor farming has gained traction in recent years, seen as a potential way to feed more people more efficiently. But the industry has faced some challenges. Four of the insiders said they had felt unsafe at work on more than one occasion. The people, who signed confidentiality agreements, declined to be named for this story.

Matt Barnard, Plenty's CEO, told Business Insider that Plenty's electrical systems were developed with worker safety in mind. He said Plenty uses electrical infrastructure designed for wet environments. The company believes the workers concerns are unfounded, and Plenty confirmed that there has never been an electrocution on its premises.According to five of the people, several versions of Plenty's food-growing technology didn't work.

 

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