Last-minute shoppers will make or break the holiday season for the toy industry

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There are six fewer days between Thanksgiving and Christmas this year which means retailers should anticipate a last-minute rush for toys.

Although toy sales have declined by 5.5% year-to-date, the toy industry could make up those losses in the fourth quarter thanks to strong holiday sales.

Although toy sales have declined by 5.5% year-to-date, the toy industry could make up those losses in the fourth quarter, and end the year strong thanks to an anticipated rush for last-minute gifts. Christmas falls on a Wednesday this year, giving shoppers one more weekday for last minute shopping compared to 2018 when Christmas fell on a Tuesday. NPD anticipates this additional weekday before Christmas will help retailers. For the last two years, the additional day before Christmas has added $200 million in sales to the week, said NPD Group in its release.

U.S. toy industry sales rose 3% to $3.69 billion in the third quarter compared to the year-earlier period, according to NPD Group.

 

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Toys such. Tools make better gifts.

Make or break my butt this holiday season 😘😘😘😍😍😍 callme

The reason why these toy store are falling by the wayside is because they are selling the same simple boring toys that do nothing you would have thought somebody would have realized that 15 years ago with the technology that we have a day, there’s your sigh.

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