A few weeks ago, I received an email from one of my book publishers asking me to sign an amendment to a contract. From the salutation, I could tell the email had gone to several authors. As I read the transmittal email, my first thought? The publisher’s email has been hacked. This is a phishing attempt. The email had convoluted sentences, punctuation errors, and layout problems galore.
So I forwarded the email to my editor to ask: “Did this email come from someone at your office? The URL looks legitimate, but the writing caused concern. Is it a phishing attempt?” With his confirmation, of course, I opened and signed the attachment. But the incident raised the bigger question:How often do other customers or coworkers ignore what they receive because it’s poorly written? Either . . .They don’t understand it well enough to respond.
The publisher’s email brought to mind once again responses from a recent University of Northern Colorado study of white-collar workers: Forty percent said poor writing lessened someone’s credibility. And fully, one in four workers reported that they’d reconsider doing business with someone and their organization because of poor writing.
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