Khetha Ukuphepha, loosely translated as choose safety, is a campaign that aims to further draw inspiration from Exxaro's long-standing track record of mine safety, boosted by zero fatalities. This Exxaro campaign, which has been launched across all our operations, will further strengthen the messaging not only with our employees but also with the rest of our key stakeholders that when it comes to safety, there are no compromises.
What we in the mining industry also acknowledge are the thousands of lives lost in the past 100 years. These are souls dearly missed to this day. And we seek not to have such deadly repetitions. Among the various aims of Exxaro's Khetha Ukuphepha Safety Campaign is to ensure everything that is done today, is geared towards a more safe and productive tomorrow as every day counts in our business.
Each day has been counting as at August 30 2019, which at the time was Exxaro's 31 months of managing zero fatalities - a resounding achievement that drives us to do more, even better. A journey to Zero Harm in mining requires all involved to roll up their sleeves and get involved, not only as mere participants but as leaders who desire to achieve safety excellence centred at the core of our business.
We are a business that is aware of the eco-system we operate in not only in South Africa's mining industry but also in the broad economic framework of South Africa. In that light, the campaign by the MCSA is one we are fully behind as the days of fatalities in our industry must be put behind us. We need to start showing the world we are light years ahead when it comes to the application of digitised technology that not only prevents accidents but saves lives.
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