PayPal's $4 billion acquisition of Honey is its largest ever - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Business Business Headlines News

Business Business Latest News,Business Business Headlines

Honey's product discovery tools can help PayPal attract consumers earlier in the purchase funnel and secure more sales:

— is expected to close in Q1 2020 and will see Honey maintain its brand, with cofounders George Ruan and Ryan Hudson continuing to lead the team.

And it may be able to convince more of its 24 million merchants to integrate with Honey so it can provide users with more deals, possibly making it more attractive. This would be particularly impactful for Honey's mobile app, where consumers can shop products from over 200 merchants and find deals for their products, if it can encourage more merchants to make their items available on the platform, which could make the shopping tool much more valuable for consumers.

Many of PayPal's services are focused on checkout and payment, so acquiring Honey, especially if it integrates Honey's offerings into its own platforms, could give it new utility for consumers since they'd be able to conduct the entire shopping journey with PayPal. And PayPal can potentially capture more volume by being present at the beginning of the purchase process, as it could set Honey's services up to feed into its relevant checkout and payment options.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

PayPal hijacks your money for at least 6 months with the excuse that the transaction was suspicious. They steal your interest for all that period.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

PayPal buys Honey for $4 billion in biggest-ever L.A. tech dealThe purchase of this start-up, which makes a popular browser extension that enables users to compare prices while shopping online, marks the largest acquisition of a tech company in L.A. history.
Source: latimes - 🏆 11. / 82 Read more »

Honey's investors are celebrating 300x returns after it sold to PayPal - Business InsiderHoney faced rejection from VCs for 2 years before a group of seed investors put in $1.8 million. Now some are celebrating 300x returns after it sold for $4 billion. neverquit
Source: BusinessInsider - 🏆 729. / 51 Read more »