Here's how the Ford Mustang Mach-E earned the iconic pony badge, after the company scrapped years of work on other designs

  • 📰 CNBC
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 72%

Business News News

Business Business Latest News,Business Business Headlines

Ford scrapped years of work on other designs before taking on an icon with the Mustang Mach-E

"Winning will not be driven by compliance," said Ted Cannis, Ford global director of electrification, during a media briefing. "If you're just a compliance , you're going to get killed."

Prior to deciding to make the vehicle "Mustang-inspired," Ford was working on a compliance EV crossover.Scrapping a project after years of development is always hard but connecting the vehicle to Mustang – the first time the iconic name has been used on anything but a two-door pony car – added a new layer of pressure, according to Ford executives.

"When I drove it, I knew it had to be a Mustang," Ford told reporters after the unveiling. "But frankly, I was getting there before because I believed the team when they were laying all the specs out."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Gyönyörű.

Is that a 2-door Taurus?

Stop! Just stop!

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in BUSİNESS

Business Business Latest News, Business Business Headlines