. I’ve hosted events that celebrate women-led companies and written articles about how women should help other women.
But because October was National Women’s Small Business month, I decided to put my money where my mouth is: I’d overhaul my wardrobe and arsenal of beauty/personal care products to only wear and use women-founded brands through the entire month, then document all of it on social media. I wanted to understand the pain points for women-run businesses.
Sounds pretty straightforward, right? Well, it wasn’t. Even though I’ve been supporting women-owned brands for years, when I took a hard look at my closet, I was a little dismayed that only maybe 10 to 15 percent of it was stocked with said brands. And restocking everything would be expensive, as many women-founded brands sell at a higher price point.
So after an entire month of shopping and snapping pics, what did I learn? I thought I’d recount some of my findings for you today, to celebrate Again, you might think spotting women-owned brands would be a no-brainer, but it takes legwork. We’ve found in our research with that women want to support women-founded brands, but only when it’s easy for them. Given the amount of time I spent researching company’s founders on Google, we need to make the information more accessible.Women-led brands get the most press during special months and holidays that celebrate them. It would be more beneficial if there was more information year-round.
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