Foreign tourism agencies turn to China's biggest social platform WeChat to reach Chinese tourists

BEIJING - Tourism agencies are turning to China's most popular social media app, WeChat, to try to get a bigger piece of the country's growing outbound tourism market.

These tourists also spent more than US$130 billion overseas, leading some tourism experts to label Chinese visitors"walking wallets".Dr Zhang Yang from the China Tourism Academy noted the outbound tourism market has seen double-digit growth for the past 15 years. The WeChat app has more than 1.1 billion monthly active users, who use it for everything from paying bills, booking train and plane tickets to researching attractions.

It is the latest move from a Chinese company to make things easier for tourists, both local and foreign, after e-payment giants Alipay and WeChat Pay said this month they planned to open up their e-payment services to foreigners visiting China. Germany National Tourist Board director of China Li Zhaohui said there was a dearth of professional Chinese-speaking guides in Germany and Europe.

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