Hallmark Channel Struggles to Give Diversity a Home for the Holidays

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Of Hallmark's record 24 original holiday movies this season, four of them have black leads. And that is down from last year

a Jewish guy pretending to be "Mr. Christmas."

"It’s hard if we start to slice up the pie, so to speak, and make movies based off of specific holidays. So, if we were to look at Kwanzaa, for example, or other religions and how they celebrate the holidays it’s a little bit more difficult because we don’t look at Christmas from a religious point of view, it’s more a seasonal celebration," he said.

"I think Christmas has become almost a secular type of holiday more than Hanukkah, which really does have more of a religious feel," he said, calling his movie titles "subjective." "I think Hanukkah, from a religious point of view, is not necessarily as commercial and not necessarily as much about gift giving and it’s really about what those eight nights signify from the religious point of view.

Typically, the push for inclusive programming starts with executives who put out a mandate that they're looking for specific types of content — i.e. stories about non-white families, or shows with black leads.

 

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Still genuinely saddened that they pulled the lesbian ads too like come on Hallmark it’s 2019 PLEASE do not do this shit on Christmas.....

Ooh ooh and OWNTV is well ready to clean up and cash in on their massive clusterfuck.

100 movies a year, etc. all for a particular taste but has no time to produce content that is inclusive and diverse? Just admit it, you don't want to do it because you prefer things white and straight. To Netflix we go.

Wow...hallmarkchannel you guys are just swinging for the fences to show how shitty you are this week, aren’t you?

The failure of this channel to show diversity is blatant. A spattering of african American films is not going to cut it. Latino/Asian/lgbtq and every other creed or color, we all exist in the world so why aren’t we on your channel? hallmarkchannel

Holiday movie tip: lifetimetv is where it’s at for holiday/Christmas movies that are actually diverse-without it being a thing (because it’s not/shouldn’t be **ahem hallmarkchannel )

Hallmark should be “true to themselves”. Isn’t that what we’re being taught? Be who you are? Why can’t Hallmark have a demographic and satisfy it without hit-job pieces written by people like Leslie Goldberg?

4 of 24 original movies with a black lead in 2019. That’s 16% of the movies and blacks are only 12% of the population, so Hallmark is actually overrepresenting them. 2018: Blacks were 23% of the leads despite being 12% of the population. Almost double. Article is garbage.

(Not quite as) Wow! Part 2: Re: PR: I LOVE vague, 'something, but really nothing', statements when it's so WELL DONE! The Hallmark Channel has a huge CORE audience, TARGET demographics, & is quite successful AS IS! I doubt that they get any more 'diverse' than they are now, ok?!

I think of it as the Wonderbread Channel.

What a bullshit remark. They hallmarkchannel may as well have said 'Our demographic depends on intolerant MAGA hat wearers' ... yuck.

So true. I always say I wish i could live in a HallmarkMovie village where black and white live in harmony ❤️ People just take the color thing too far, you don't get everything you want in life.

Oh damn, hallmarkchannel, I never realized how hard a struggle it was to accept that people of color exists. Maybe we need to go out side more and show more white people we're real, huh?

hallmarksowhite as well. Are they using the same excuse for the tiny amount of movies featuring minorities. BoycottHallmark

Took him a lot of words to say 'We are only making movies for white, Christian, straight people.'

Excuses, excuses...

It’s always a straight White Christmas at Hallmark!

Excuses excuses..and lame ass ones at that..

Did y’all ask about pulling the lesbian wedding ad? Because that was some super cowardly BS by hallmarkchannel right there.

Well, how often do those of us who celebrate Christmas are subjected to ‘Happy Holidays’ greetings and ads bc they don’t want to offend.

Oh shut Up

Well they sure as hell ain't gonna get the lgbt community to watch

Turns out this unwatchable drivel became even less inclusive today.

BoycottHallmark LGBTQ rights matter!

simplymarquessa

20% of their movies had black leads. Higher than the black percentage of the US population. Seems relevant.

What a dangerous article designed to fuel hate in this world

“Hallmark’s prioritization on attracting a broad audience vs creating content that reflects society.” These... aren’t in opposition. When is this from?

Don't bother. The Hallmark Channel has always been about showing cookie-cutter, unrealistic, white-washed stories, that NO ONE can relate too. And everyone is perfectly fine with that. Not every show can be edgy or interesting. Hallmark fills that niche.

hallmarkchannel How ‘bout an Asian lead sometime...or even (gasp) - an Asian male lead..

'Always thinking about and always considering'...sounds as committed as people are at keeping their NY resolutions and cleaning out their garage...

Rmfe at the usual responses to this tweet If christmas is so secular why do people get so huffy about saying happy holidays instead of merry christmas?

Look at their casting. Just look. 99.9% straight white couples. Nothing but. You can't get that white with an ocean of bleach. That's no accident. 😕

Christmas has definitely been secularized.

Really, they don’t focus on the religious aspect of X-Mas? Many have scenes in churches, sing carols like Silent Night, etc. I’m over hallmarkchannel movies; most (not all) are ridiculous, no kissing until the end and as a whole, really, really white. Nice try, Bill.

Hmm

Um, Hanukkah is not a religious holiday. It's a holiday for kids mostly. Has this guy never heard Adam Sandler's Hanukkah song?

Pretty accurate. And every person who comes in with their faux outrage is full of shit.

“White Before Christmas” was a decent film...

Nice try.

Jews are a small percentage

I think they’re just trying to make their viewers better people, and not worrying about diversity as much...

“Countdown to Christmas programming block largely ignores other faiths” 🤦‍♂️

4/24 is 16.6% and US black population is 12.3% so that’s actually overrepresentation. Next year they hopefully reduce the number of black leads to 3 to correct the imbalance.

Can you give us a word count too? Please break it down by age, gender, race, ethnicity, religion, hair color. Oh, and height.

Because skin color is absolutely EVERYTHING.

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