How e-tailers are ramping up to defend against tech challenges on Cyber Monday - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

Etsy has taken a few steps to help its technical performance during Cyber Monday — and it could be beneficial for other e-tailers as well:

Etsy increases how many people are on call to help consumers on Cyber Monday. The e-tailer always has people on call to help consumers with any issues they have on its site, but Etsy staffs up leading up to and during Cyber Week, which runs from Thanksgiving through Cyber Monday, Fisher said. Extra staff can help the e-tailer handle the increased shopper volume, upping its ability to assist customers who might be confused or having issues because of increased traffic.

The e-tailer runs a battery of tests and makes numerous plans for the event in advance. Etsy is currently already in planning for Cyber Monday 2020, Fisher said, emphasizing how much time goes into the process. The e-tailer plans out its computer capacity and tests its speeds throughout the purchase process to make sure it's set up to succeed during the holidays.

, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of consumerism, delivered to your inbox 6x a week. >>

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Etsy

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Here’s how smart stock-market investors assess those Black Friday and Cyber Monday shopping reportsIf the Dow Jones Industrial Average rises on those two days because of holiday optimism, it’s more likely to end the holiday season lower.
Source: MarketWatch - 🏆 3. / 97 Read more »