"It's very tempting to — what we say in the tech world — to sort of peanut-butter spread your resources across a whole bunch of different things," Bhathena said. We spoke with the execs tasked with bringing technology to some of the world's oldest healthcare companies. Here's how they're picking their spots.
Ideally, Bhathena said, it'd be a world in which CVS could have a comprehensive picture of a person so that when they come in for a visit, the organization understands that you're an Aetna member who uses CVS Caremark to manage prescription benefits, and that you've been in for three clinic visits in the past month.
It could also mean getting more precise with messaging, such a prompting an Aetna member who hasn't been to the doctor in years to go, rather than reaching out to all Aetna members, including those who have been in to see their doctors recently.
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