to a report from De Beers, which says the number of U.S. marriages declined by more than 3% from 2000 to 2017.
In 1947, De Beers came up with its massively popular slogan"A Diamond is Forever" to imbue diamonds with emotional sentiments like romantic love and commitment as well as to convince consumers not to resell their jewelry. By 1951, eight out of 10 brides in the U.S. received a diamond engagement ring. In 1999, Advertising Age considered it the most successful slogan of the previous century.
CBSNews Nope
CBSNews Great. I will. And they won't have diamonds on them, because they're ugly and artificially priced way too high.
CBSNews Aren't we kind of over diamonds? Screw a diamond engagment ring. Get me a cool emerald or ruby or..idk something unique and colorful. Or am I the only one 🤔
CBSNews Still pink-washing those blood stains, pilfering minerals and exploiting armed bonded slave labor and conflict as a symbol of 'liberation.' Must be getting a good return on the advertising.
CBSNews I won't by diamonds.