Lidar Pioneer Velodyne Debuts $100 Auto Safety Sensor As Self-Driving Cars’ Pace To Market Slows

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The leading lidar sensor company, Velodyne, is looking to expand sales in the near term as demand for hardware for self-driving vehicles grows slowly

... [+]The Consumer Electronics Show has seen big announcements in self-driving car technology in recent years, but 2020’s edition of the sprawling tech extravaganza acknowledges an awareness that the timetable for widespread availability of robotaxis may be years longer than many advocates anticipated.

“We are coming to a conclusion that the addition of the lidar into the vehicle, maybe two Velabits, will first and foremost enhance the reliability and availability of your basic ADAS functions like automatic emergency braking and lane-keep assist,” CEO Anand Gopalan, who was promoted to that position from chief technology officer late Monday, tellsLidar, with its ability to create 3D, 360-degree point cloud maps around a vehicle, has been a key enabling technology in the early days of the...

He is replacing Hall, who founded Velodyne in the 1980s as a maker of high-end audio equipment and invented the company’s lidar technology are competing in the first DARPA Grand Challenge in 2004 that ignited the race to develop self-driving cars. Hall, Velodyne’s biggest shareholder, will stay on as chairman. News of Gopalan’s promotion came late yesterday, just ahead of the unveiling of Velabit at CES in Las Vegas.

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