Instagram is testing direct messaging on desktop - Business Insider

version of the platform, per The Verge. Features on the web will mirror those on the app. This comes as Instagram's parent company has been pursuing interoperability across its messaging apps — this move for greater availability across devices could be a step along that same path. It's unclear how much appetite there is for such a feature, but if the feature becomes permanent it would fit in well with Facebook's broader push to encourage messaging anyway.

But even if users aren't clamoring for the feature, it makes a lot of sense in light of Facebook's movement toward interoperable messaging. In fact, CEO Mark Zuckerberg the New York Times that messaging is among the "three fastest-growing areas of online communication," along with stories and groups. And, while Facebook has mostly spoken of interoperability in cross-platform terms, cross-device integration is also key.

Even if users don't flock to the feature en masse, specific groups could benefit from the more streamlined experience, like marketers and other professionals who use Instagram for work. Adding DMs to Instagram's web platform reduces friction for users and professionals alike.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Three key trends we took away from CES 2020 - Business InsiderAnalysts at Business Insider Intelligence highlight three key trends from the 2020 Consumer Electronics Show.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Instagram shopping exec reveals 3 crucial desires of Gen Z shoppers - Business InsiderGen Z is the next generation of consumers that brands need to win over. Here are the three main features that Gen Z values in brands.
Source: BusinessInsider - 🏆 729. / 51 Read more »

YouTube child content policy change hurting creator revenue: Yoola CEO - Business InsiderYoola CEO Eyal Baumel told Business Insider that while he lauds the idea of YouTube doing more for kids, as it stands, it's bad for business.
Source: BusinessInsider - 🏆 729. / 51 Read more »

I built a 7-figure business without an MBA — here's how - Business InsiderLuisa Zhou argues that not having an MBA was actually beneficial — and a big reason why she's made over a million in revenue in less than a year. BernieSanders AOC ewarren JoeBiden AndrewYang SpeakerPelosi PeteButtigieg MikeBloomberg You are asaian
Source: BusinessInsider - 🏆 729. / 51 Read more »

UK government fails to answer urgent Brexit questions from businesses - Business InsiderExclusive: The UK logistics industry submitted 31 urgent questions to the government last month and received no answers.
Source: BusinessInsider - 🏆 729. / 51 Read more »