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Spirits industry points to the decline of US whiskey exports to lobby against tariffs

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The European Union's retaliatory tariffs levied on American whiskey caused imports of the drink to the E.U. to plunge 27% to $514 million in 2019, the Distilled Spirits Council said Wednesday.

"Impact on single-malt Scotch or cordials or liqueurs impacts major U.S. investment here," said Chris Swonger, president and CEO of DISCUS.

American whiskey accounts for 65% of all U.S. spirits exports, according to the industry trade group. And the European Union is its top market. DISCUS is using the decline of the U.S. whiskey export market to lobby the White House.The United Kingdom, which was the top market for U.S. whiskey in 2018, imported $101 million of U.S. whiskey last year, cutting its imports by nearly a third from the previous year.

"We were finding really sophisticated buyers, in world capitals, beginning to think about American bourbon and American rye the same way that they thought about Scotch whiskey," Potter said. "And at this point, we're now frozen. To some extent, if you're not in the market, you're going to be forgotten."

 

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