15-year-old business prodigy says the key to success is a strong story - Business Insider

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A teen business prodigy who landed $60K on 'Shark Tank' at age 10 explains how to start small to get to know your customers, build a strong narrative, and pinpoint your competitive advantage

Mikaila Ulmer built a business when she was 4 years old. Ten years later, she's sharing her secrets for success.Mikaila Ulmer was four when she was stung by two bees in one week, prompting a fast-emerging fear of the insects. However, her parents encouraged her to learn about bees instead of avoiding them.

She relayed her secrets for success to Business Insider, which includes starting small, losing battles, and proving naysayers wrong. Mikaila Ulmer was four when she was stung by two bees in one week, prompting a fast-emerging fear of the insects. Instead of being afraid, Ulmer's parents encouraged her to learn more about bees. A decade later, what started as a way to overcome her worry turned into a thriving business.

Last month, she released her first book "Bee Fearless: Dream Like a Kid," in which she outlines how she built her business and offers advice to budding entrepreneurs. In addition to those tips, Ulmer shared her secrets to success with Business Insider. Ulmer launched her business with a lemonade stand in her front yard before she was five years old. While it was a humble beginning, it gave Ulmer the chance to interact with customers and develop her brand.

 

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