Luxury air filtration business is booming amid COVID and wildfires - Business Insider

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Forget rooftop pools and private yoga rooms — the most important new luxury home amenity is a state-of-the-art air filtration system

The pandemic, in addition to the polluted air, has led some wealthy homebuyers to begin specifically requesting to view homes that come with "clean air" or "air filtration" as an amenity — similar to the way one would previously request a hot tub or an in-home gym.

Real-estate developer and investor Gregory Malin told the Times that he'd begun marketing filtered air as a wellness amenity over a decade ago, recently adding a nearly $200,000 ventilation system to a 12,000-square-foot Bay Area home project he worked on.

 

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