Tracy said he's felt like he's run seven or eight different businesses since the pandemic hit. Today, he finally feels like things are more in a flow, with outdoor dining and their successful takeout and pickup "comfort meal" venture.To survive on day one of the shutdown in DC, Tracy opened up pantries, where his restaurants started selling critical supplies like bleach, gloves, and gallons of milk.
He and his employees also did a bunch of goodwill projects, including free car washes for customers and calling their top 500 loyalty point members and offering to run errands for them. They picked up prescriptions, dropped off dry cleaning, and gave rides to doctor's appointments. There was also a huge wine inventory his eateries were sitting on, since no one was able to dine in and order a glass or bottle. Thankfully, DC restaurants were soon granted the ability to sell wine to go. He took advantage of that and ended up liquidating his wine inventory — about $50,000 worth.
"You have to rethink as a full-service restaurant," Tracy said. "It was a business model we converted to on the fly."that would efficiently group orders for drivers who collected a $25 delivery fee for each order.
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