Music marketers test Instagram's Reels after success on TikTok - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Music marketers say Instagram's Reels can help record labels reach new audiences but that it lacks some key features that make TikTok the industry leader

Music marketers who have tested out Reels said they're still working out some of the kinks on strategy, but are hopeful that Reels will help their clients reach a new audience outside of TikTok. TikTok and Reels have a different set of stars with separate content styles , which has required some finesse on the part of campaign managers.

Marketers at the music agency Songfluencer noted that the lack of a clear song discovery page in Reels — aon TikTok — has made it less likely that influencer videos on Reels will lead to the creation of user-generated videos using the same tracks. "Omitting [Reels] from your plan because you think TikTok is the only solution, there's air in that mindset," he said. "That said, it depends on your budget. If you only have $5,000 in your budget, I'd say I'm going to spend it on TikTok."

: Business Insider compiled a list of the music marketers, artists, digital creators, and record labels that are using TikTok to reshape popular music. A Sony Music exec explains the label's TikTok strategy and how it responds when a song like 'Break My Stride' catches fire

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Still struggling with becoming A Profitable Forex trader? I can help you out,Make $3000 in just 3 days,No need to pay for Signals,Learn how to invest and generate income all by yourself.Become a successful forex trader today📊💰.DM for more info Markharrisfx

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside the fight to save Rent the Runway - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Someone should report on them dropping their unlimited plan in early 2021 only to offer a limit of 16 items per month at a $30-60 increase in monthly cost at that tier vs unlimited. They say it's because customers aren't interested in unlimited and yet they limit and charge more?
Source: BusinessInsider - 🏆 729. / 51 Read more »

TikTok is asking creators about its biggest weaknesses as competition for talent grows - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Who What Wear CEO Katherine Power on success despite skipping college - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Wreaks of privilege.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Trump didn't mention positive COVID-19 test in Fox Hannity interview - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. May this new week bring to you great success in your Careers, businesses and homes. Jbits_s , we offer the perfect deal you want , we are just a DM away.. It is amusing that people still think that trump might tell the truth about something one day He obviously meant the update on his condition. You media rats always love to do this.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Instagram exec says influencers should lean into video, shopping - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »