featured in an IGTV video to their in-app shopping cart and then check out either on the company's website or within Instagram.With this rollout, Shopping is now available on almost all parts of the platform, including the main feed, Stories, and livestreams. The company plans to make Shopping available across the platform's various offerings by year-end, announcing that it would begin testing the feature for Reels "later this year," per a company statement.
The move is part of parent company Facebook's shopping push, as well as a broader industrywide push toward video-based social commerce. This year alone, Facebook has rolled out several shopping features across the two apps: Launching native storefronts
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