Brands like Dunkin hire workers to post TikTok videos: marketing - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 29 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Retail employees are posting TikTok videos at work and some brands are leaning into the marketing opportunity and hiring them

for free. But the company's push to enlist employees as "crew ambassadors" is new, and showcases one way that brand marketers are leaning into their employees' behind-the-scenes content rather than shying away from it.

"Dunkin' restaurants are independently owned and operated, and franchisees set their own policies around crew members posting videos to social platforms," the company said. "Crew Ambassadors participate with the consent of their employer." A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week

Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers, including 'when you win a bet by doing something dope'

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in CA
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

What Oracle, IBM, Amazon, VMware, and Google pay tech hires Colorado - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How to get hired at Blackstone - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

China: Luxury goods sales rise but European brands are missing out - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Boutique lingerie brands thrive during the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. My stomach hurts.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Poll worker in Ohio: What 2020 election may be like - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'enjoy about it'?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Workers for Target-owned Shipt are striking over pay algorithm - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »