Gucci is debuting a new fashion line — in 'The Sims 4' - Business Insider

A Sim wears with special virtual accessories made by content creator Grimcookies within a virtual treehouse made by content creator Harrie, for Gucci's "Off The Grid" fashion campaign.Gucci teamed up with content creators for the game "The Sims 4" to create custom in-game apparel.Cosmetics brand Glossier and Joe Biden's presidential campaign have both created custom content in "Animal Crossing.

The luxury brand teamed up with "The Sims" content creators Harrie and Grimcookies to bring exclusive Gucci-branded content to the game, including a custom-built treehouse and apparel. In real life, the "Off The Grid" campaign focuses on using sustainable materials like recycled nylon, as part of a what they call a circular fashion model.Gucci isn't the only campaign experimenting with in-game marketing.

Take a look at videos of Gucci collaboration below. "Sims 4" players can download the pieces in-game.Something is loading.By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our

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techinsider Genius or idiocy? Either way very original. But let's see how parents will react.

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Interesting innovation...

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