How Alibaba added a record number of US brands to Singles' Day lineup - Business Insider

Alibaba declined to share how many US brands will participate in Singles' Day in 2020 compared to last year.

For Ian Ginsberg — the third-generation owner of the New York-based C.O. Bigelow, the oldest apothecary in the country — teaming with Alibaba has opened up the door to international commerce for the 182-year-old company. "Tmall plays a crucial role in helping us build brand awareness by offering various touchpoints with Chinese consumers, especially when we're facing unique challenges like the COVID-19 pandemic," an Allbirds spokesperson said. "Having a strong digital presence has also been key during this period as global consumers, including in China, have relied on e-commerce and mobile shopping more than ever before.

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