’s revenues for the nine months of 2020, ending Sept. 30, have plunged by 16% compared to 2019 levels.
Broadcast revenue was down 13% at £1.27 billion , compared to £1.46 billion in 2019, with ITV total advertising down 16% and online revenues up 2%. “We remain focused on executing our ‘More Than TV’ strategy as we accelerate our digital transformation. We are restructuring the broadcast business to create a new Media and Entertainment Division to better reflect and serve changing viewing habits,” said ITV chief executive“The restructure will also drive improvements in efficiency and reduce costs. Planet V has reached another milestone allowing media agencies to self-serve advertising campaigns.
ITV said that online viewing was down 6% because there wasn’t a summer edition of “Love Island” and there were fewer episodes of the soaps, although monthly active users were up 1% and dwell time was up 6%.
Good