Beyond that, you can earn more money by viewing client companies’ online videos, sharing your browsing habits, taking surveys and sharing transaction data, such as where you shop and how much you spend.
“We get that a few dollars here and there may not seem like much today, but stick with it and you can grow it further over time,” the Killi website declares. “The more active you are on Killi, the more you earn.” That’s the Killi business model in a nutshell. It promises consumer data empowerment. But the price of that power is your privacy.
In any case, something as significant as a blanket opt-in for data sharing isn’t a disclosure one withholds until the sign-up process. It’s surprising, to say the least, that Killi isn’t more forthright about this. I’m of two minds about the company. On the one hand, it’s encouraging that an entrepreneur like Sweeney would recognise a need for acknowledging, and rewarding, consumers’ role in the data industry.
And that blanket opt-in for data sharing that Killi is pitching clients – it feels like we’re being asked to abandon our last line of privacy defense. For a few measly dollars.