Wendy’s Makes Play for Gamer Market by Partnering With Popular Fortnite Streamers

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While Wendy’s has dabbled in video game promotions before, last year, this latest partnership offers interesting insight into where youth culture has shifted .

, according to its press pack. With streaming only becoming bigger, there will likely be even more celebrity gamers hawking fast-food meals in the future.The Cheesecake Factory has agreed to pay a penalty of $125,000 after the Securities and Exchange Commission found that the restaurant chain, which famously told landlords that it

 

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