The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with

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As the tech industry looks for the next big thing after smartphones, all eyes are on Apple

suggest that Apple could release a headset as early as 2022 that could cost as much as $3,0000.

"That's where we now sit in spatial computing's lifecycle. It's not the revolutionary platform shift touted circa-2016," said Mike Boland, technology analyst and founder of ARtillery Intelligence, in a recent report. "It's not a silver bullet for everything we do in life and work as once hyped. But it will be transformative in narrower ways, and within a targeted set of use cases and verticals.

Display technology is another limiting factors for augmented reality. The transparent displays currently on the market have a limited field of view in which they can display graphics, are often not bright enough for daylight use, and generally could be better suited for all-day wear.. The newspaper says that Apple is working with TSMC, its primary processor manufacturer, to develop a new kind of augmented reality display that's printed directly on wafers, or the base layer for chips.

Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. Warby Parker uses it to enable virtual glasses try-ons through its app. Snap uses new iPhone 3D sensors to improve its face-shifting lenses, which advertisers can purchase. But so far, few ARKit apps have found a wider audience.

But Google Glass was also a lightning rod for criticism -- it had a built-in video camera, and people who weren't wearing it felt like they were being watched. One wearer said she wasGoogle paused Glass in 2015 and rejiggered it for business users. Last year, it started selling Google Glass for $999 per unit through some of its hardware resellers.to cut down on the time doctors spend on busywork.

Facebook's enthusiasm for augmented reality is driven in part by its dependence on smartphone platforms from other vendors today. In particular, Facebook has been balking at Apple's

 

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Apple Google $aapl $goog

Yeah that's true

Neuralink but abıut AR where is snap?

Yeah it’s called neuralink

All eyes on the upcoming crash 😏

Owning all water supplies in the World.

Neurolink

Driverless cars? Invisible machines?

stephenLweiss looks like your friends at CNBC are still a bit behind on the small guy that’s leading this charge in ARVR Vuzix

Tech Titan stock has been Tanking. Tim better have an action plan...

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