Nvidia, Volvo Cars accelerate auto industry's data-processing power race

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Volvo Cars said Monday it will use a new generation of high-powered chips from Nvidia Corp to enable more autonomous driving functions in future vehicles, starting next year.

Volvo is among a crowd of new and established automakers putting digital processing power ahead of horsepower as they try to catch up with Tesla Inc.

For Nvidia, the Volvo agreement, a similar deal with electric vehicle startup Faraday Future, and other agreements expected in the coming weeks mark a reboot of growth for the gaming and data center processor company’s automotive business. Volvo Cars, owned by China’s Geely Holding, said it will use Nvidia’s new Drive Orin system, with far more processing power than current Nvidia chips used in Volvo vehicles, starting with a new generation XC90 sport utility due to launch next year.

Faraday Future said it will offer autonomous driving, parking and a “summon” feature in its FF 91 model due out in 2022. Tesla already offers a “summon” system that allows a car to navigate through a parking lot at the owner’s remote command.

 

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I really don't want to pay $5k for data processing in my car. nVidia should stay away from cars, please! :)

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