that includes music, books, magazines, free shipping and other benefits.
Other services – even relatively big ones such as Peacock, Apple TV+ and Paramount+ – likely will face challenges with churn and subscriber retention as they scrap for a share of the market with lesser offerings, according to the study. But the likely short-term challenges include a reopening economy, with people focused on something other than just watching streaming video on home screens.
Per that, CNN+’s big opportunity may be as part of a bundle tied to a possibly rearranged pair of additional streaming apps, one focused on entertainment and comprising most of HBO Max’s lineup, the other focused on reality and unscripted programming like Discovery+.
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