The last year and a half has seen
“At the end of the day, you have two brands you’re responsible for. One is the corporate brand you work for; but more importantly, your own brand,” Kearns says. “Your involvement in a brand crisis isn’t necessarily the end of your career advancement, or the fast track you’re on,” Kearns says., and if we’ve seen anything over the last few years, they aren’t always getting it right.Ultimately, “good employers and good leaders understand that we live in very unusual times,” Kearns says, noting that most employers should understand how complex these challenges are, and are unlikely to write someone off for their involvement.
So, for example, if you’re working in marketing, are you creating campaigns that are anticipating the evolution of your category or our culture? Are crisis communications built into your strategy?