How Companies Raise Prices Without Raising Prices

  • 📰 WSJ
  • ⏱ Reading Time:
  • 16 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 63%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Companies hope that by making price increases hard to see, they can escape notice and avoid a customer backlash

The demand curve imposes its tyranny on every business. Raise prices and sales will begin to falter. Cut prices and customers will flock to you. It’s usually either higher sales or higher profit.

The holy grail of pricing strategy is in finding ways to circumvent this seemingly ironclad economic law, to raise prices without losing sales. That becomes even more crucial at times like now, when input costs are increasing quickly, and raising prices is necessary just to keep the business running.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

This is the 'inflation' we are seeing right now. Corporations know that they can deceptively invoke the 'supply chain problem' and the 'labor shortage' (which is really just the result of low wages) to rationalize price increases they would have pushed anyway.

In which case, they've been doing it for years.

You mean like putting sugar in 4 lb pkgs instead of 5 lb pkgs? For the same price?

good

Millions in morethan 30 cities in morethan 5 countries demonstration held: & failed to report it. Shame on u! U r slave for politicians. Shame shame SHAME! NoMore

babybali BabyBalibsc

They've been doing that for years. Coffee used to be sold by the pound. Now its 12 oz.

This is nothing new

Babybalibsc will give a special price when you are on holiday in Bali, resort, club, hotel, big mart, agency and much more🔥🔥🚀🚀 LP Lock until 2100 year 1goonrich Cryptic_Maestro BillGates HolidayInn IndTravelID

Except that we DO see it!

Remember when Soda was 20oz…me too Also known as 15.5% less soda hiddeninflation

I went to Kroger to buy some bacon and the price was a dollar higher than the previous week ha,ha,ha,ha !!

Those companies are just been dishonest then...the purpose of commerce is for sellers to be truthful about what they're offering and that includes the price.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

If Biden picks Brainard over Powell for Fed chief, expect an immediate market impactIf Lael Brainard is named Federal Reserve chair, the market may move to price in a Fed that could be slower to raise interest rates or tighten policy.
Source: CNBC - 🏆 12. / 72 Read more »