Luxury Brands Are (Finally) Tapping Into Resale — What Does That Mean for the Secondhand Market?

  • 📰 Fashionista_com
  • ⏱ Reading Time:
  • 46 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

'It's gone from brands saying, 'Secondhand is interesting; we should do something one day,' to brands coming to us with, 'Resale is one of our top three priorities for the year.''

, a U.K. charity that provides interview clothes and support for unemployed women in need. As of now, there are no plans for the brand to continue this partnership — this was, quite simply, a way to test the resale waters, gauge interest and ultimately figure out what resale might look like for it in the future, as well as a continuation of the heritage British brand's sustainability efforts.

"If customers suddenly learn that the old Oscar de la Renta dress they have in their closet is worth something, it can change the way people approach the new seasonal fashion they're buying," he says. The reception of the Encore's two drops so far has "exceeded beyond our wildest dreams": Eight pieces out of 30 in the first one sold out on the first day.

"Covid was an accelerator of trends that were already happening: You had more focus on e-commerce from brands and more desire to use e-commerce from customers. Offering resale digitally is a much more scalable option than trying to embed it into physical stores," Gittins says.

"Our hope is that it becomes the industry standard for every brand to have its own resale channel, and from a consumer perspective, it becomes a normal part of shopping in much the same way as e-commerce,” she says.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

I hope one day my designs will be implemented for you♥️🧚‍♀️, I will put my new collection on OpenSea soon🤗🧚‍♀️

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 474. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bitcoin Spiked to 10-Day High: Solana and Terra (LUNA) Explode 17% (Market Watch)The crypto market turned green today with massive price increases from Ethereum, Solana, Terra, and others. Bitcoin tapped a ten-day high.
Source: Crypto_Potato - 🏆 568. / 51 Read more »

Musk Left California But It Still Loves Tesla: Brand Has 75% Share Of State’s EV MarketThe billionaire moved Tesla’s headquarters and his residence to Texas, but the Golden State remains the strongest U.S. market for the electric-car maker. An indispensable situation has turned up and I need to stand up to it. It’s a take off or crash situation, I need the help. Only 150 people. If you can help, pls spread this out. RT. Check pinned tweet. Pls spread this. Pls check out the book. Chinese love him so much, because he loves the CCP very much 😂🤣😂 And, about 75% of us are wondering if we should leave California. ;)
Source: Forbes - 🏆 394. / 53 Read more »