And be sure not to lose access to the community you’ve built, simply due to the technology or platform you connect with them on. Sakhaie advises that you should diversify where your community engages with you. “Just a few months ago, we saw Instagram, Facebook and Whatsapp all go down for hours. If your community exists solely on platforms owned by others, you could lose your community at the snap of your fingers, because you are at the liberty of these platforms.
Much like the momentum created by a flywheel on a rowing machine, the flywheel effect in business refers to small wins that build on each other, gaining so much momentum over time that growth seems to happen automatically. Young also recommends building locally. “Particularly in marketplace or subscription businesses, consider your market share as the sum of the hyper-local communities you interact with,” she advises.