Ford Rises On Plan To Carve Out ‘Model e’ Electric Vehicle Business

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The automaker is doubling down on plans to compete with Elon Musk’s Tesla, General Motors and other rivals in the race to dominate the fast-moving electric vehicle market.

Ford Motor

Model e “will be Ford’s center of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers,” Farley said on Wednesday. by Musk to use the Model E name for a Tesla vehicle, foiling the billionaire entrepreneur’s plan for a vehicle line that spelled out SEXY. Tesla instead added the Model 3 in late 2017. Ford also previously shifted its commercial vehicles to the Ford Pro unit, with all three business lines operating under Farley’s Ford+ strategy.

 

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