Feminine product company slammed for referring to customers as 'bleeders'

  • 📰 FoxNews
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 87%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

A London-based feminine products company is facing backlash on social media after referring to its customers as “bleeders” rather than women.

on Instagram. "I used the word 'bleeders' for our new campaign 'Ride your cycle' as I feel it best describes the point we are trying to make; that 'menstrual health' is so much more than the days you bleed. Yoppie is focused on being a brand welcoming all those who have a menstrual cycle - it's what we do. But, being at the forefront of menstrual health, how we describe it and talk to our customers is fraught with challenges, mistakes and learnings.

"We're proud to host a safe space for anyone wishing to take charge of their menstrual health," Peri said.Several Instagram responded to the clarification by continuing calls to boycott Yoppie products. "Will never buy your products," one user wrote and another user responded with, "DO NOT CALL US BLEEDERS. So offensive."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 9. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Transitioning From a Client Service Company to a Product Company: The Reintech Story | HackerNoon'Transitioning From a Client Service Company to a Product Company: The Reintech Story' by kiosan businessgrowth startups
Source: hackernoon - 🏆 532. / 51 Read more »