I’m only 60 and I’m being targeted by funeral companies

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✍️ 'The most depressing mailshots are those pressing me to finance my own funeral plan pronto... I don’t even get a free pen,' writes Jan Masters

When a form asks me to tick a box adjacent to my age bracket, naturally I now have to scroll way down the list to ‘60 and over’. While it’s disconcerting to see the number of vacant boxes left to fill has diminished to, well, one , I’m even less thrilled about the kind of direct marketing that’s winging its way to my door. Why advertisers think that when you turn 60, they’re aiming at someone sucking a Werther’s Original and sharing a footbath with Eamonn Holmes, I don’t know.

 

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I know the feeling

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