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China will implement new rules on June 30 to govern how agencies that manage celebrities and online influencers operate, the country’s broadcasting watchdog said on Monday.

A visitor is seen at a China booth during the MIPTV, the International Television Programs Market, in Cannes, France, April 9, 2018.A visitor is seen at a China booth during the MIPTV, the International Television Programs Market, in Cannes, France, April 9, 2018.

Earlier this month, China ordered internet platforms to step up governance of how under-18s use their livestreaming services as part of an ongoing regulatory crackdown on the booming sector.

 

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