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How Kylie cracked the celebrity wine market

  • 📰 The Telegraph
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Just like her music career, the pop princess’s foray into drinks has produced a smash hit

Inauspiciously launched at the start of the pandemic, Kylie branded wines have proved as gigantically successful as the star’s music career. The first, a French rosé, sold out three times in the first three months. Alongside the original “Signature Rosé” there is now a whole Kylie range.

 

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