Bike sharing company renames 350 vehicles following 'riding' language blip

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A bike-sharing company has changed its bikes' names after complaints about users being described as 'riding' the female-named vehicles

Image: Sam Boal via Rolling News Image: Sam Boal via Rolling News A BIKE SHARING company has changed the names of a large fleet of its vehicles following complaints surrounding the use of female names to identify bicycles in conjunction with the phrase “riding” on their app.

App users are notified of the name of the bike they are travelling on throughout the duration of their journey as well as the cost. Speaking to The Journal, Moby’s spokesperson said that the company’s previous naming system is one that has been adopted by bike sharing companies across the UK and Europe to personalise the consumer experience and facilitate easier customer service reporting.He said: “In the same way the Irish Navy has vessels named Ciara, Roisin and Niamh and Aer Lingus has planes named Brigid and Ailbhe, we also used Irish-sounding names such as Maeve.

“Unfortunately a sexualised or slang interpretation of ‘to ride’, was immediately seized upon and caused outrage on Twitter,” he said.

 

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