Sydney Fish Market aims to double its catch with online sales

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A new digital trading platform has the potential to double Sydney Fish Market’s annual turnover.

Greg Dyer, the chief executive of Sydney Fish Market, says its new online trading platform which goes live on Monday has the potential to double the $165 million in sales the marketplace processes each year.

“The last thing those guys really want is to have an unknown price at auction, dependent very much upon who turns up on the day,” Mr Dyer said. Mr Dyer said the platform is designed to complement the traditional Dutch auction at Sydney Fish Market. For example, product can be listed online at a particular price and if it’s still available at 10pm the evening before the auction, it comes off the site and will be sold on the auction floor the next morning.

“Those kinds of new features integrated with the Sydney Fish Market’s traditional auction processes and being able to sell the product while it’s on its way to auction, really create transparency in what’s been such a closed-door industry for quite a period of time,” Mr Manettas said.

 

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