Liquid Death canned water company is now worth $700 million | CNN Business

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For the “Why didn’t I think of that?” file: A startup that sells water in beer cans — that’s literally it — is approaching a $1 billion valuation

. Liquid Death raised a fresh funding round Monday, bringing its valuation to $700 million. Since its launch in 2019, the brand has had explosive growth thanks in part of because of its loyal fans, subversive marketing and unique packaging that its latest investor thinks it might be the “fastest growing non-alcoholic beverage of all time.” Science Ventures led the latest round of $70 million.

It recently expanded into flavored seltzer with unique flavors such as “Mango Chainsaw” and “Severed Line.” Pham said the company’s name helped bolster its success. “Like Tesla moved drivers toward better-for-the-planet EVs through sleek a great product and brand that became part of culture,” Pham wrote. “Liquid Death is moving people toward healthier and sustainable drinking options, not by preaching to them, but by entertaining them and making them a part of something bigger in culture.

 

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I'll pass on anything called death

I'll stick with tap water

The good thing about cans over plastic bottles is that aluminum actually gets recycled.

Gimmick

👁☠🕋👽

Don't underestimate the disappointment felt by consumers that 1) opening a can & tasting non-carbonated, flavorless water is mentally disappointing - even if hydrating, 2) we are Pavlov-conditioned for 'more' after hearing the 🎵 crack of opening a can, & 3) H2O not in plastic=😁

I bet I do the reverse and make $2 billion.

I've seen these in stores, don't look appetizing at all

With a name like that it must be fluorinated water.

It’s a can. A water can. Or are you implying that Pepsi and Coke are sodas in ”beer cans” too?

That word 'literally'. I can safely say most who use it liberally literally have no idea it's meaning

Wait..... What....Really...

The water comes from the alps. Everything here is worth one billion. Greetings from Austria. *insert yodel here“

Very envyromental friendly

Dasani sells piss in a bottle, but who's counting?

I used to fill beer cans with tap water for free at college parties to avoid being peer pressured and harassed for only drinking a little.

Maji Ya Uzima itaweza?

sustainability ....NOT

The borders of all countries will be finished in 90 days. The end of power in the hands of world leaders, you will not have power, the power will be in the hands of the people, the end of the world leaders, the end of the power of the world leaders

Stop selling and buying nasa

I’ve bought one can “Berry Me Alive”. That’s pretty much how I felt after two swigs. It was gross. 🤢🤮

Sanpellegrino clears

Awesome and factual!!

I wonder who I was talking to at the time… 2 days ago.

Liquid Death? Are they selling tap water from Flint, Mi?

Would Love to give one of these to my alcoholic friend 😂

So... it's just... water?

I hope I tried. I believe in my dream. Still young,just 13.. No stopping,I keep trying

(Insert Coors joke here)

Overlooking how good their marketing is, the sell your soul for a free case promotion etc. I drink this shit every day

Check this out 👉🏻 NikaShakarami Be Our Voice MahsaAmini IranProtests2022

making a necessity a commodity.

If you're vaccinated I wouldn't bother starting a business.

Big time gimmick but their flavored seltzer waters are really good.

Because Coca Cola company can literally do that and then your company is worthless.

It’s actually good stuff too.

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