Cedar Point parent company reports record revenue despite lagging attendance

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Attendance isn't quite to pre-pandemic levels yet.

“As we look at next year, we’re back to more traditional approach, with something new in seven of our parks to talk about,” said Zimmerman. “We have what we need for our marketing folks to drive demand.”* Third-quarter company revenues were $843 million, up 12% over 2021; operating expenses, meanwhile, were up 18%. The company has largely paid down the debt it incurred during the pandemic, and recently reinstituted the quarterly cash dividend paid to investors.

* Season passholders now make up 58% of park visitors – up from 51% in 2019. Asked by an analyst whether the company would ever limit the number of passes sold, Zimmerman said no, noting that season passholders are the company’s most loyal customers. * Per-capita spending in the park for the quarter was $62.62, down slightly from 2021 but way up from 2019. Out-of-park spending continues to increase, driven by recent renovations to overnight properties, including Sawmill Creek and Castaway Bay at Cedar Point.this week revealed its operating calendar for 2023. The park, which closed for the park on Sunday, has set a 2023 opening date of Saturday, May 6.

 

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