This 26-Year-Old College Dropout's Clothing Company Brings in $27,000 a Month—and NBA Players Wear His Designs

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Justis Pitt-Goodson has been designing clothes since middle. Now, the 26-year-old’s business designs clothes for NBA players and makes six figures per year.

A childhood dream

"I'm interning with stylists, so I'm learning different parts of every piece of the business of fashion," Pitt-Goodson says."I think all that mixed with going to the business school at the same time really helped shape an idea and give me a vision for what I wanted this company to look like." To keep things afloat, he took a copywriting job at luxury consignment company The RealReal for $17.50 per hour. He was fired after less than a year.

The subscription model was a product of the co-founders' audience analysis and his need to generate income. He says he noticed returning customers buying about 12 items across the site every year, so BrownMill responded by offering tiers of bundled clothing ranging from $200 to $1,000 per year in cost.

"That was an eye-opening experience because ... I didn't know how much my people, Black people, shop for shoes," Pitt-Goodson says."I recognized a shopping culture in Newark that I didn't appreciate [yet]." ."The stylist came in and bought a whole bunch of items, and ultimately Dwyane Wade liked them and started rocking them."Pitt-Goodson says he doesn't hold himself to a minute-by-minute routine, but he does like to over-prepare. He arrives at BrownMill's storefront every day at 8:30 a.m., two and a half hours before the storefront opens, to work on clothing alterations, plan the next collection and coordinate communication among the BrownMill team.

 

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