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10 Companies Going Against Black Friday 2022 Trends

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Black Friday is one of the biggest shopping days of the year with huge sales. But a growing number of brands are branching away from typical Black Friday sales and using the day to take a stand, make a difference, or connect with customers.

to customers who make intentional purchases instead of shopping on impulse during Black Friday. Customers purchase the items before they are manufactured, which limits waste and overconsumption. Alohas calls it a reward for sustainable shopping.

Black Friday doesn't have to be all about huge discounts. No matter how you celebrate—through sales, donations, or nothing—be sure it showcases your values and resonates with customers. Blake Morgan was called “The Queen of Customer Experience” by Meta. She is a keynote speaker, bestselling author and futurist. Sign up for her weekly email

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Connect with customers by giving them discounts. Boy, I hate virtue signalling nonsense

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