The idea is that executives and board members who are more confident about the direction of their company will buy up more shares if they think the stock is undervalued. Here are the top five biggest buys of the past week, according to Verity. 1. SoFi Technologies: $5.00 million buy by Noto. 2. Public Storage $744,000 by CEO Joseph D. Russell Jr. on Dec. 12. 3. Varonis Systems : $500,000 by CFO Guy Melamed on Dec. 8. 4. VF Corp : $490,000 by board member Mark Samuel Hoplamazian on Dec. 9. 5.
Russell's purchase was his first since becoming an insider at Public Storage six years ago, and Hoplamazian's purchase of VF stock was his first in seven years on the board, according to Verity. VF Corp has seen a spate of buying recently, as another director and the CEO of the company have also made smaller purchases of stock this month. Public Storage has held up better than some other stocks on the list, falling about 20% this year. Meanwhile, VF Corp has fallen more than 60% in 2022.