'Avatar: The Way of Water' clocking in below earnings expectations

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“Avatar: The Way of Water” earned $53 million on its opening day Friday and is now projected to make between $130-$150 million through its opening weekend, Deadline reports.

This is slightly below expectations for the long-awaited sequel from director James Cameron, who previously suggested the film needs to make billions in order to break even.“Avatar: The Way of Water” opened across 4,202 theaters this weekend, including previews on Thursday night.

In addition to $53 million domestically, the film earned $15.8 million for its first-day sales across 15 different markets, per Deadline.

 

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Behind three superhero movies for the year.

Thought projections for opening weekend were closer to $180-200m? At this rate will take a large second surge, doubtful, to break even. Not good for $AMC who put a lot of emphasis on Avatar II.

Tons of people don't go to theaters anymore, especially for movies they actually want to watch, myself included.

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