joins the company as executive VP of strategy and operations, and like Kyncl, will be based out of WMG’s headquarters in New York.
In an internal announcement, Kyncl noted that he and Matusch will be working closely together “to help define, facilitate and execute our five-to-10 year vision.” Of the role, Kyncl added, “Strategy and Operations is a function I’ve seen add huge value to many dynamic, rapidly evolving companies like ours… I’m a firm believer in tapping into, growing, and unleashing the expertise within the company itself.
Basden joined Big Machine from Edelman, where he served as the public relations firm’s director in their sports and entertainment division. His experience spans projects such as Midland’s re-opening of the Palomino, the Academy Award-nominated “Glen Campbell… I’ll Be Me” documentary, Jennifer Nettles’ “I Can Do Hard Things” video and Carly Pearce’s Country Music Association and Academy of Country Music Female Artist of the Year campaigns..
“Our team – including Ari Kononov, Alana Aksoy, Jake Nañez, Alex Scher and Nanika Sandhu – has helped unique artists reach important milestones early in their careers. Now, as a new partner of Santa Anna, we are excited to build on what we’ve started and leverage their expertise to keep supporting exceptional talent,” commented Ambrose.as general manager. He’ll be based out of the company’s LA offices and will report directly to Red Light founder Coran Capshaw and COO Bruce Eskowitz.