One participant said they felt “scared” and “concerned” about the level of data held by them by some companies ., it is “near-impossible to grasp” how much data is being collected about individuals online, and that taking“Individuals are unable to control their data or give meaningful consent to how it is used, and do not know the extent of what is being collected, while the purposes it is used for remain opaque,” the report claimed.
One participant said they felt “scared” and “concerned” about the level of data held by them by some companies, while another was “horrified” at the assumptions made about them via their data. The data held by companies range from how users interact with certain sites, to their location information, financial histories, shopping habits and personal preferences, and were often available to third-party advertisers.
What a empty and meaningless article. Nothing in it about what the volunteers allowed the websites to collect. Many websites specifically tell people that to use the website that data is collected and used. Even the articles admitted that the data was anonymously encrypted.